The Dip Dip Hooray!
Sweepstakes Official Rules

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NO PURCHASE NECESSARY TO ENTER, PLAY OR CLAIM A PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCE OF WINNING.

THE SWEEPSTAKES IS OPEN ONLY TO LEGAL RESIDENTS OF 50 UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE AND THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE, WHICHEVER IS GREATER, AT THE TIME OF ENTRY. RESIDENTS OF PUERTO RICO ARE INELIGIBLE TO ENTER OR WIN. ODDS OF WINNING WILL DEPEND ON THE TOTAL NUMBER OF ENTRIES RECEIVED. ENTRANTS MUST HAVE ACCESS TO THE INTERNET TO ENTER THIS SWEEPSTAKES.

VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

The Dip, Dip Hooray! Sweepstakes (the "Sweepstakes") is sponsored by The H.J. Heinz Company, L.P., 357 6th Avenue, Pittsburgh, PA 15222, and Tyson Foods, Inc., 2200 Don Tyson Parkway, Springdale, AR 72762 (collectively the "Sponsors") and is administered by Prize Logic, LLC, an independent judging organization, 25200 Telegraph Road, Suite 405, Southfield, MI 48033 ("Administrator" or "PrizeLogic"). Unless specifically stated, the singular term "Sponsor" shall refer to both Sponsors.

1. SWEEPSTAKES PERIOD

The Sweepstakes Period starts on August 13, 2012 at 12:00 AM (midnight) Eastern Time ("ET") and ends on September 22, 2012 at 11:59:59 p.m. ET ("Sweepstakes Period"). During the Sweepstakes Period there will be five (5) periodic sweepstakes drawing periods and one (1) Grand Prize drawing period as follows:

Drawing Period Start Date
(all times 12:00 AM ET)
End Date
(all times 11:59:59 PM ET)
1 August 13, 2012 August 25, 2012
2 August 26, 2012 September 1, 2012
3 September 2, 2012 September 8, 2012
4 September 9, 2012 September 15, 2012
5 September 16, 2012 September 22, 2012
Grand Prize August 13, 2012 September 22, 2012

Sponsor's clock is the official clock for this Sweepstakes.

2. ELIGIBILITY:

This Sweepstakes is offered only to legal residents of the 50 United States and the District of Columbia who are at least 18 years of age and the age of majority in their state of residence, whichever is greater, at the time of Entry. Employees of Sponsors, Administrator, Hasbro, Inc. and any of their respective owners, parent companies, affiliates, directors, subsidiaries, franchisees, representatives, advertising, promotion and production agencies, agents (collectively "Sweepstakes Entities") and their immediate family members (i.e., spouse, parent, child, sibling, and the "steps" of each) and persons living in the same household of each are not eligible to participate in the Sweepstakes. All federal, state and local laws and regulations apply. Void in Puerto Rico, the United States Possessions and Territories, and where prohibited or restricted by law.

3. SWEEPSTAKES GRAND PRIZE AND RETAIL VALUE ("RV") During the Sweepstakes Period, an eligible entrant ("Entrant") must log on to www.DipToPlay.com (the "Website"), complete and submit the information requested on the registration page, including, but not limited to his/her valid e-mail address, Entrant's complete first and last name (no initials), complete residential address (P.O. Boxes are not accepted), state, ZIP Code, date of birth, and telephone number to obtain an entry into the Sweepstakes (an "Entry").

Any attempted form of participation in this Sweepstakes other than as described herein is void. Limit of one (1) Entry per person per day during the Sweepstakes Period. For purposes of this Sweepstakes a "day" is defined as the period from 12:00 AM ET – 11:59:59 PM ET in a calendar day. If it is discovered or suspected, in Sponsor's sole discretion, that an Entrant has registered or attempted to register or enter more than permitted using multiple e-mail addresses or identities, all of that Entrant's Entries will be declared null and void and any prize he/she might have been entitled to will not be awarded.

4. RANDOM DRAWING AND ODDS OF WINNING

On or about September 25, 2012, Administrator will randomly draw fifty (50) First Prize Winners from among all the eligible Entries received during each periodic sweepstakes drawing period for a total for 250 First Prize Winners, as set forth on the chart in Section 5 below. The odds of being selected as a First Prize Winner depend upon the number of eligible Entries received during each sweepstakes drawing period, as Entries will not carry forward to a subsequent sweepstakes drawing period. After the periodic sweepstakes drawings have been conducted, Administrator will randomly draw one (1) Grand Prize Winner from among all eligible Entries received during the Grand Prize drawing period. The odds of being selected as the Grand Prize winner depends upon the number of eligible Entries received during the Grand Prize drawing period. An Entrant may win a First Prize and the Grand Prize.

5. PRIZES AND APPROXIMATE RETAIL VALUE ("ARV")

A. First Prize (250). Two Hundred Fifty (250) First Prize Winners will receive one (1) Hasbro® Game, which will be available and distributed as follows:

GAME TITLE ARV of Each Game Awarded in each Drawing Period Total Awarded Total ARV
THE GAME OF LIFE $19.99 2 10 $199.90
CLUE ULTIMATE MYSTERIES $19.99 2 10 $199.90
SCRABBLE $17.99 6 30 $539.70
OPERATION $17.99 6 30 $539.70
BATTLESHIP $17.99 6 30 $539.70
CONNECT 4 $17.99 6 30 $539.70
TROUBLE $12.99 22 110 $1,428.90
TOTAL 50 250 $3,987.50

B. Grand Prize (1). One (1) Grand Prize Winner will receive a $350 Gift Card to the www.HasbroToyShop.com online store, a $125 Prepaid gift card and a library of 25 of Hasbro's most popular board games, selected in Sponsors' sole discretion, including: BATTLESHIP, Deluxe BATTLESHIP Movie Edition, BOGGLE, CATCH PHRASE, CLUE ELIMINATION, CONNECT 4, CONNECT 4 LAUNCHERS, CRANIUM, THE GAME OF LIFE, GUESSTURES, JENGA, MOUSETRAP, OPERATION, PICTIONARY, PICTUREKA, RISK, SCATTERGORIES, SCRABBLE, SCRABBLE Deluxe Version, SCRABBLE SLAM, TABOO, TROUBLE, TWISTER, YAHTZEE and YAHTZEE HANDS DOWN Card Game. ARV of all Grand Prize components: $1,010. Each gift card is subject to the terms and conditions set forth on the gift card. Terms and restrictions applicable to the gift cards may include nominal fees or expiration periods. The $125 prepaid gift card will be provided in the form of a prepaid Visa® gift card or other gift card or voucher of equal monetary value. Each gift card is redeemable for merchandise only and will not be redeemed or exchanged for cash, except where required by law. A gift card will not be replaced or replenished if it is lost, stolen, damaged, destroyed or used without your permission and will be voided if altered or defaced.

C. ARV. The Total ARV of all First Prizes and the Grand Prize available in this Sweepstakes is $4,997.50.

6. HOW TO CLAIM A PRIZE

The potential Grand Prize Winner will be notified via e-mail on or about September 26, 2012. The potential Grand Prize Winner must reply to Administrator within ten (10) calendar days after notification or the Sponsor may select an alternative Grand Prize Winner. Before being declared a Grand Prize Winner, the potential Grand Prize Winner will be required to execute and return an Affidavit of Eligibility/Liability & Publicity Release, except where prohibited by law, within ten (10) calendar days from the date it is postmarked as having been sent by the Sponsor or its representative, or the Grand Prize may (in Sponsor's sole discretion) be forfeited.

First Prizes will be automatically mailed to the First Prize Winners by first class mail in accordance with the information supplied at the time of registration.

If any potential Winner is found to be ineligible or not in compliance with these Official Rules, declines to accept a Prize, or in the event that a Prize confirmation or a Prize is returned undeliverable, the Prize will be forfeited, and in the Sponsor's sole discretion, the forfeited Prize may be awarded to an alternate potential Winner. If the Sponsor wishes to select an alternate potential Winner, Sponsor will select this alternate potential Winner at random from the applicable pool of eligible Entrants. Each potential Winner may be required to furnish proof of identification and other proof of eligibility under these Official Rules.

The right to receive a Prize is non-assignable, non-transferable and no Prize substitution, exchange or cash equivalent will be allowed, except by Sponsor who reserves the right to substitute a prize of equal or greater value in case of unavailability of a Prize or force majeure. Federal, state and local taxes, if any, are solely the responsibility of each winner. No substitutions, cash equivalents or transfers of a Prize by a Winner are permitted. All other costs and expenses not expressly set forth herein shall be solely the Winner's responsibility, including, any and all applicable federal, state and local taxes.

7. LIMITATION OF LIABILITY

The Sweepstakes Entities are not responsible for illegible, lost, late, incomplete, stolen, misdirected, postage due, or undeliverable e-mail or postal mail; or for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/Internet/web site/use net accessibility, availability, or traffic congestion, or any technical, mechanical, printing, or typographical or other error, or unauthorized human intervention, or the incorrect or inaccurate capture of registration information, or the failure to capture, or loss of, any such information. The Sweepstakes Entities are not responsible for any incorrect or inaccurate information, whether caused by any web site users, tampering, hacking, or by any of the equipment or programming associated with or utilized in the Sweepstakes and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to any web site(s). Sweepstakes Entities are not responsible for any injury, including death, or damage, whether personal or property, to participants or to any person's computer related to or resulting from participating in the Sweepstakes and/or accepting a Prize. If, for any reason, an Entry is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as an Entry into the Sweepstakes, the Entrant's sole remedy is to submit another Entry into the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes and/or proceed with the Sweepstakes in a manner it deems fair and reasonable including the selection of Winners from among eligible Entries received prior to such cancellation, termination, modification or suspension. Notice of such action will be posted to the Website.

In no event will more Prizes be awarded than are stated in these Official Rules. In the event that, due to technical, typographical, mechanical or other errors, there are more Prize Winners than are stated in these Official Rules, a random drawing among the claimants will be held to determine the Prize Winners.

The Sweepstakes Entities shall not be responsible or liable for Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), in excess of the stated limit, or for Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with the Official Rules, and all such Entries will be disqualified.

IN NO EVENT WILL THE SWEEPSTAKES ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEB SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM WWW.DIPTOPLAY.COM OR ANY OTHER WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEBSITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

By entering the Sweepstakes, each Entrant agrees: (i) to be bound by these Official Rules and by all applicable laws and decisions of Sponsor and Administrator which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any Sweepstakes Entities in connection with the Sweepstakes; and (iv) to forever and irrevocably agree to release, defend, indemnify, and hold harmless each of the Sweepstakes Entities from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability costs and expenses (including, without limitation, reasonable outside attorneys' fees) for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from: (a) the Sweepstakes, including but not limited to any Sweepstakes-related activity or element thereof, and the Entrant's Entry, participation or inability to participate in the Sweepstakes, (b) the violation of any third party privacy, personal, publicity or proprietary rights, (c) typographical or printing errors in these Official Rules or any Sweepstakes materials, (d) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a Prize (or any component thereof), (e) any change in the prizing (or any components thereof) due to unavailability, or due to reasons beyond Sponsor's control, including but not limited to by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond any of the Sweepstakes Entities' control, or as otherwise permitted in these Official Rules, (f) any interruptions in or postponement, cancellation, or modification of the Sweepstakes, (g) human error, (h) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the information or any parts thereof), (i) any technical malfunctions or unavailability of the Websites or any telephone network, computer system, computer online system, computer timing and/or dating mechanism, computer equipment, software, or Internet service provider, or mail service utilized by any of the Sweepstakes Entities or by an Entrant, (j) interruption or inability to access the Sweepstakes, the Website or any other Sweepstakes-related web pages, or any online service via the Internet due to hardware or software compatibility problems, (k) any damage to Entrant's (or any third person's) computer and/or its contents related to or resulting from any part of the Sweepstakes, (l) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (m) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged Entries, (n) any wrongful, negligent, or unauthorized act or omission on the part of any of the Sweepstakes Entities, (o) lost, late, stolen, misdirected, damaged or destroyed prizing (or any element thereof), (p) the collection, use and/or sharing of Entrant's personally identifiable information by Sponsor or its designees or (q) the negligence or willful misconduct by Entrant.

8. DISPUTES

8. DISPUTES: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF PENNSYLVANIA, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN THE STATE OF PENNSYLVANIA. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF ("JAMS RULES"). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN THE STATE OF PENNSYLVANIA. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE STATE OF PENNSYLVANIA. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY'S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE STATUTE OF LIMITATIONS FOR ASSERTING ANY CLAIMS SHALL BE A PERIOD OF ONE YEAR FROM THE END DATE OF THE PROMOTION PERIOD. ENTRANTS AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE CONTEST OR ANY PRIZE AWARDED SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.

9. PRIVACY POLICY

Entrant agrees that personal data, including but not limited to, name, mailing address, telephone number, and e-mail address may be collected, processed, stored and otherwise used for the purposes of conducting and administering the Sweepstakes. Further, this data may also be used by Sponsor to verify an Entrant's identity, postal address and telephone number in the event an Entrant qualifies for any applicable prize as well as to deliver the applicable prize(s), in accordance with each Sponsor's privacy policy found at http://www.heinz.com/privacy.aspx and http://www.tyson.com/Consumer/PrivacyPolicy.aspx. If an Entrant does not provide the required data when requested, that Entrant's Entry will be ineligible for any prizes.

10. PUBLICITY RIGHTS

By participating in the Sweepstakes and/or accepting a Prize, each Entrant grants (and agrees to confirm that grant in writing) permission for Sponsor and/or Sponsor's designee the perpetual right to use his/her name, biographical information, photos and/or likeness, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered including live television, world wide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law.

11. GENERAL

: In the event of a dispute as to the identity of a winner based on an e-mail address, the winning Entry will be declared made by the authorized account holder of the e-mail address submitted at time of Entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Sponsor and Administrator reserve the right, to disqualify any individual found, in their sole opinion, to be tampering with the operation of the Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the normal operation of a Sweepstakes. Any use of robotic, automatic, macro, programmed, third party or like methods to participate in the Sweepstakes will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. CAUTION AND WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. All Entries and/or materials submitted become the property of Sponsor and will not be returned. In the event of any conflict with any Sweepstakes details contained in these Official Rules and Sweepstakes details contained in Sweepstakes Materials (including but not limited to point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Sweepstakes as set forth in these Official Rules shall prevail.

12. WINNERS' LIST

Any person wishing to receive a list of prize winners must send a self-addressed stamped envelope to: Dip, Dip Hooray! Sweepstakes Winners List Request, P.O. Box 251328, West Bloomfield, MI 48325. Requests must be received no later than October 31, 2012. VT residents may omit return postage.

Sponsored by The H.J. Heinz Company, L.P., 357 6th Avenue, Pittsburgh, PA 15222, and Tyson Foods, Inc., 2200 Don Tyson Parkway, Springdale, AR 72762.

This Sweepstakes is in no way sponsored, endorsed or administrated by, or associated with Hasbro, Inc. Hasbro is a registered trademark of Hasbro, Inc. All rights reserved.

©2012 H.J. Heinz Company, L.P. and Tyson Foods, Inc. Printed in U.S.A. All rights reserved.

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